PRIVACY POLICY
This Privacy Policy describes how SMARTISTRY PRIVATE LIMITED and its affiliates (collectively “SMARTISTRY PRIVATE LIMITED,” “we,” “our,” “us”) collect, use, share, protect, or otherwise process your personal data through our website www.theboomerangstore.com (hereinafter referred to as the “Platform”).
Please note that you may be able to browse certain sections of the Platform without registering with us. We do not offer any product/service under this Platform outside India, and your personal data will primarily be stored and processed in India.
By visiting this Platform, providing your information, or availing of any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions. You also agree to be governed by the laws of India, including but not limited to those applicable to data protection and privacy.
If you do not agree, please do not use or access our Platform.
1. Collection of Personal Data
We collect your personal data when you use our Platform, services, or otherwise interact with us during the course of our relationship. Some of the information we may collect includes but is not limited to:
- Personal data provided during sign-up/registration or while using our Platform, such as:
- Name
- Date of birth
- Address
- Telephone/Mobile number
- Email ID
- Any information shared as proof of identity or address
- Sensitive personal data collected with your explicit consent, including:
- Bank account, credit/debit card details, or other payment instrument information
- Biometric information (such as facial features or physiological data, if required for certain features)
You always have the option not to provide certain information by choosing not to use a particular service or feature on the Platform.
We may also:
- Track your behavior, preferences, and other information you provide.
- Collect transaction-related information when you engage with third-party business partners.
- Not be responsible for third-party privacy practices, and we recommend reviewing their privacy policies before disclosing any information.
⚠ Fraud Alert:
If you receive an email or call claiming to be from SMARTISTRY PRIVATE LIMITED asking for sensitive data such as debit/credit card PINs, net banking, or mobile banking passwords, do not provide such information. If you have already shared such information, report it immediately to the appropriate law enforcement agency.
2. Use of Personal Data
We use personal data to provide and improve our services. Some of the primary uses include:
- Fulfilling orders and assisting sellers and business partners.
- Enhancing customer experience.
- Resolving disputes and troubleshooting problems.
- Informing you about offers, products, and updates.
- Customizing your Platform experience.
- Preventing fraudulent activity and ensuring security.
- Conducting market research, analysis, and surveys.
You understand that your access to products/services may be impacted if you do not provide certain necessary permissions.
3. Sharing of Personal Data
We may share your personal data with:
- Group companies, affiliates, and corporate entities to provide services and improve your experience.
- Sellers, business partners, third-party service providers, including:
- Logistics providers
- Payment instrument issuers
- Reward programs and other service providers
These third parties may use your personal data for marketing unless you explicitly opt out.
We may also disclose personal and sensitive data to:
- Government or law enforcement agencies when required by law.
- Third parties when necessary for:
- Enforcing our Terms of Use or Privacy Policy
- Protecting intellectual property rights
- Ensuring user safety
4. Security Measures
To protect your personal data from unauthorized access, disclosure, loss, or misuse, we adopt reasonable security practices, including:
- Secure servers for data protection.
- Restricted access to personal information.
- Encryption of sensitive data.
However, internet transmissions are not always secure, and we cannot guarantee absolute security. Users are responsible for protecting their login credentials.
5. Data Deletion and Retention
- You may delete your account via the Platform settings.
- Once deleted, all associated data will be lost.
- If you have pending transactions, grievances, or claims, we may delay deletion.
- We retain data only as long as required for legal or business purposes.
- Certain anonymized data may be kept for research or analytical purposes.
6. Your Rights
You may:
- Access, rectify, and update your personal data through the Platform settings.
7. Consent & Withdrawal
By using the Platform, you consent to:
- The collection, use, storage, disclosure, and processing of your data in accordance with this Privacy Policy.
- Contact via SMS, instant messaging, email, or calls for service updates and marketing.
To withdraw consent, you must write to the Grievance Officer with the subject:
“Withdrawal of consent for processing personal data”.
We may verify such requests before acting on them.
8. Updates to Privacy Policy
- This Privacy Policy may be updated periodically.
- Users will be notified of any significant changes as required under applicable laws.
9. Grievance Officer
For queries or concerns regarding this Privacy Policy, you may contact:
Name: Ms. Sudha
Designation: Customer Support Executive
Company: Smartistry Private Limited
Registered Address:
PLOT NO 137, S.NO.143/22A2, 143/22B2, RIVERVIEW RESIDENCY 2ND STREET, RIVERVIEW RESIDENCY (N198), KARAPAKKAM (N198), CHENNAI – 600097
Contact: +91 9047299992
Business Hours: Monday – Friday (9:00 AM – 6:00 PM)